Alex Gvojic (you can google him) made sure I get this for the blog. This is genius. Perfect ad campaign. As awkward as it was to be driving on I-70 and look up to a 40 foot billboard of Shaun White puckering his lips while looking like he sang for aerosmith, I would have to say this is a far superior advertisement. Direct and to the point, these glasses are thermonuclear protection.