Thursday, April 28, 2011

ad space.

This ad rules... definitely categorized in the "when they were cool" section. Burton used an excerpt from Madonnas uber controversial book "SEX" and replaced the sex words with all that is snowboarding. The first word suggests what many may think...snowboarding is better than pussy.
"The ad outsmarted a culture consumed in one-upmanship with humor and unabashed confidence. By deconstructing the hype surrounding the undisputed Queen of Sleaze, it embraces a hand-made, raw composition that communicates an honest, quality vibe to the company's advantage."- AIGA

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